Google looks at getting more women online

Leading Internet firm Google Inc. announced a campaign to help 50 million women get online in the next year. The company said that it has found that even as India is on its way to become the second largest Internet market in the world, overtaking the U.S., only one third of India’s online users are women. Google’s mass media campaign will promote a specially designed website, www.hwgo.com, which will host content covering the basics of the Internet and special content that is relevant for women in India, in both Hindi and English. Women will also be able to call a toll free helpline 18004199977 to get answers for any queries they may have about the Internet. Google has partnered with Intel, HUL and Axis Bank for this. Intel has announced that it will launch a mobile app called ‘Easy Step’ for women that will be available on the Play Store.