Friday, June 13, 2014

Turning dreams into reality with their own savings

A dearth of capital is usually an impediment in the execution of many new business ventures. But some women entrepreneurs have turned their dreams into reality by choosing business ideas that require a minimum of capital, where their savings and skill-sets alone have helped set the ball rolling.
Prospective women entrepreneurs often are ignorant of the Reserve Bank of India (RBI) guideline that no collateral is required for bank loans of up to Rs 1 crore in the micro and small enterprise sector. Nor do they know of the several schemes of assistance offered by the Central and state governments.
Undeterred by these hurdles, many women with the passion to become entrepreneurs have succeeded in creating a niche for themselves. Having reached a critical threshold in their businesses, they are now looking for funding.
Gagandeep Kaur, 25, has been supplying ready-to-eat meals to over 350 clients at their doorstep every day. She started her venture four years ago, when her father died and the family needed a source of income. This business needed a minimum of investment and with the help of her mother she forayed into preparation and distribution of fresh meals under the name 'Ghar Ka Khaana'.
Kaur and her team of eight now have their full with orders for birthday parties, kitty parties and small wedding celebrations. "I am now thinking of opening a restaurant but that will need funds. Until now the investments were meagre but for expansion we may look for financial help," she explained.
Manisha Ahlawat, 38, who worked for 10 years with Reliance and Mahindra Retail, dreamt of opening a 'women only' fitness centre. "I put at stake my own savings and the savings of my close relatives. My journey began in 2010 when I became the master franchisee for Vivafit Portugal in India, and rolled out Vivafit India Inc. In a short span we opened two fitness centres at Gurgaon and one in Delhi. Franchises were given in Guwahati and Chandigarh, and we may expand our footprint in Lucknow and Mumbai shortly."
Further expansion, according to Ahlawat, will need funding from banks. She realises that in the wake of the slowdown and the bad-loan problem of banks, borrowing money from banks will not be easy. But a woman entrepreneur should be ready to face all this, she added.
Leena Singh, 40, of Shree Kalindi Art, has recently relocated to Chandigarh from Mathura. Born in Madhya Pradesh and married into a Mathura family, she started working with a local NGO and then began making brass handicrafts. Location in business really matters, said Singh, who explains that in small towns a manufacturer is dependent on traders, who make fat margins.
On the advice of close relatives, she shifted base to Chandigarh to cater to a bigger market, she explains, adding, "I regularly participate in exhibitions across India and have won appreciation. But I need funds to create better objects, as I have many ideas. I have a small warehouse and wish to display items in a more professional way. My artifacts get exported too. But designers get peanuts due to lack of branding."
Shreya Singh, 28, a diet consultant in Chandigarh, has one clinic each in Chandigarh and Panchkula. She wants to add more, and towns like Patiala, Ludhiana, Jalandhar and Amritsar are on her radar, but she wants to tread carefully instead of expanding too fast, too soon. "There is a huge market for diet consultants due to lifestyle problems these days. The initial investments are quite low, as the quality of consultation is more important. But in order to make value additions to your services, investments become indispensable," she said.
All these women feel that, having proved their worth, they may now face fewer road blocks in securing funds. They believe that venture capital and angel investment come with a high cost, and ask: why go in for costly funds when cheaper options are available? So bankers, get ready, for women borrowers are going to be knocking on your doors!

Source: http://www.business-standard.com/article/sme/turning-dreams-into-reality-with-their-own-savings-114050501268_1.html

Virtual business innovation centre to help women entrepreneurs

The Confederation of Women Entrepreneurs (Cowe), a Hyderabad-based non-profit organisation, in partnership with University of East London (UEL), is planning to set up a virtual Business Innovation Centre (BIC). The business-to-business portal aims to create a trusted circle of cooperation to support women’s ventures to trade in the global market place.
This is the first International European Union (EU) business centre in India and Cowe is the only organisation from India to be linked to the central portal at London, along with 164 other centres from 22 countries, Hannah Simcoe-Read, professor of entrepreneurship, Royal Docks Business School, UEL and the coordinator for the centre, told Business Standard.

According to the findings of UEL’s study on women’s enterprises, women around the world face difficulties in marketing their products and this initiative will help them accelerate their business growth by giving them an international platform, she added.
This centre is part of UEL’s network of international small and medium enterprises (SME) Centres of Excellence in the BRIC countries (Brazil, Russia, India and China) and the EU, which will assist SMEs that are internationalising.
The centre will connect the community of international women entrepreneurs within BRIC countries and the EU in empowering and training. This centre will help in internationalising female entrepreneurial ventures and creating a special gallery to showcase and trade their products globally to support venture growth, governance and leadership skills, Simcoe-Read said.
Simcoe-Read came to India through the Indian School of Business (ISB)-Goldman Sachs women’s entrepreneurship programme in 2008 and selected Cowe from India, Cowe president Sandhya Reddy said.
Cowe will sign an MoU with CEL in January 2011. Under the partnership, a design studio will be set up in India to make customised products with the help of designers from the design institute of the University and Indian weavers.
The products will be custom-made, eyeing international buyers, Reddy added. “This partnership will bring the design aspect and the clusters. We have already started the work with sarees.”
The portal will display Cowe’s Indianised products, including handicrafts, jewellery, packaged foods and dress material and it will help in the overall business growth, Reddy added.The portal will come up in three phases with a total investment of Rs50-55 lakh, with the support from the Union ministry of micro small and medium industries .
The entrepreneurs can be a member of the centre with a Rs10,000 life membership fee. “Initially, only Cowe members can display their products. Later, we will source products from other states,” Suman Kumar, senior president of Cowe, said.

Source:  http://www.business-standard.com/article/sme/virtual-business-innovation-centre-to-help-women-entrepreneurs-110112300040_1.html